What’s my story?



trainingNext Tuesday, May 20, I’ll be holding my newest online webinar, “Marketing Intensive: Your YL Business Biography.” The story of a person’s business is an incredible marketing tool because it lets your community get to know and understand you, and people just really love stories. So I figured I should tell you the story of how I got into this YL angle of my own business.

My husband, Jake, woke up one morning in March 2014 and decided it was time to kick his Young Living thing into gear. After using the oils for ten years, the opportunity to grow a distributorship came up and decisions were made. I’ve been a marketing teacher for about four years, working with heart-centered solopreneurs in a variety of businesses (artists, filmographers, teachers, health coaches, and even one yoga instructor) so I’m keenly familiar with the challenges and triumphs of going into business for yourself.

Heck, I’ve been a solopreneur myself for more than a decade. I couldn’t work a time-clock job and build my own house, so in 2002 I quit the world of regimented lunch breaks and shoes with heels and juggling my daughter’s schedule with my bosses’ schedules. Threw my wristwatch away. Slept in a tent all summer until the roof was on in the fall. Worked all winter copywriting and started building the addition when spring came again.

In October 2003, my house burned to the ground. Spent that winter in a massive depression, then started to rebuild in the spring of 2004. I’m sitting in house number two at this very moment writing about marketing for YL businesspeople, enjoying the sound of rain on the roof and the occasional snore from my canine coworkers.

I love my job. I get to teach passionate people amazing things. Most of what I know about marketing is self-taught, as with many other areas of my life: Did I know a darn thing about plumbing before laying the DWV system in my house? Nope. I read a couple of books and got help from someone who knew just slightly more than I did, and the DWV system functions like a rock star.

I’m not so good at taping and mudding drywall, though. Should have asked for more help in that area.

Because I’ve learned from my experiences that asking for help is a good thing, and asking experts for help is even better. It’s possible for you to teach yourself how to do marketing, and you might just hit it spot on and get a lot out of your efforts. You might make mistakes, too, or suddenly discover there was a better way to do things the whole time, if you’d only known.

When my awesome husband turns to me 32 times a day and asks, “How do I do this” and “How do I do that” about marketing, I feel good that I can help him. Same with all my students; the little questions and the big questions and the questions you didn’t even know you should ask—I have a lot of answers. I’ve persisted through a lot of struggles, experienced the whole range of emotions business-wise and personal-wise.

That’s a pretty good story, wouldn’t you say?

So, like I said, Tuesday, May 20, 2014 is the day I’ll be holding my webinar, “Marketing Intensive: Your YL Business Biography.” It’s a free webinar and open to anyone who wants to learn more about telling your story as a marketing tool. Get on the notification list by clicking here: http://10000seeds.com/northgrovemarketing/intensive/

Yes, there will be a replay of the webinar available, so if you’re reading this after the event just go to that page and I’ll send you the replay link.

See you on the other side!


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