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A Practical Example of Momentum Marketing

 

courseimagefinalToday I’ll teach you how to use the four-step momentum marketing system in a very practical way: launching a video using social media (like a Facebook group or page) or your email list or your blog or whatever method you use to communicate with your community.

This training falls under the “medium momentum” category. There’s mini-momentum, in which you might apply all four steps in one announcement or in one day, and you ask for something easy. Then there’s medium momentum, in which you apply the four steps over a series of days in several communications, and your community’s participation is bigger but still really easy. Then there’s maximum momentum, in which you apply the four-step process over an even longer period of time and build up tons of anticipation and enthusiasm for a really big thing and your community can’t WAIT for it to happen.

See, depending on what you’re launching, you use the system in different ways to accomplish the goal of asking people to take action. Remember, tell them why, tell them what, tell them how, then ask for an action. Taking all four steps brings people deeper into your community, puts them in the same space as you, it’s friendly and shows kindness, and you use the sharing process to the max even if you’re sharing a small thing.

And it is so easy to duplicate no matter your skill level, completely independent of technological skills, product knowledge, the size of your downline, or almost any other reason you can think of to not implement the four steps in your marketing. You can do this, and you can teach this to your team.

Let’s jump right into how this applies to an actual real-life example. Download the script How to Promote a Training Using Facebook by looking at this page. This formula, like I said can be applied to just about anything, but seeing it laid out in this example and the other examples I’ll show you later helps it all make sense.

So you formulate a plan to make a video. You may have made dozens of videos before, or this may be your first one. Doesn’t matter. Let’s say you want to make a video about the Premium Starter Kit, because that’s a great place to start sharing essential oils with new people.

Step One in the momentum marketing formula is to get at the “why” of why this video should be interesting to someone. You can easily get at the “why” by asking questions in your community. In this example, I’ll use a Facebook group or page as the communication method with your community, but like I said you can use any communication method and just modify the process a bit.

“Why” involves emotions and transformation. Go to your Facebook group and ask two to four questions, spaced out over a couple or three days, allowing time for answers and conversation. I’ve put some suggested questions in the script, and you should use your own words. You’re asking for help and engaging your community in creating the Premium Starter Kit video, getting them excited and allowing them to help. Just remember: Why involves emotions and transformation.

Now, let’s approach the “what”. This develops the information part, the thinking part, as opposed to the feeling part. What should people know about the Premium Starter Kit? And, more importantly, what should people know in addition to the products? Ask your community! I made some suggestions in the script, but the group mind can brainstorm far better than a single mind. Engage your community (and don’t forget to say thank you) and they will be much more likely to watch the end result themselves and share it with others, spreading the Young Living message. Remember, what involves thinking and information.

Step three is “how”, building anticipation for the moment you release your video. Spread two to four posts over a day or two as I’ve suggested in the script, using your own words and being responsive to your community. By now, conversation should be easy with a little prompting to keep interest levels high. You’re aiming for enthusiasm here, so stay on top of your posting and responses so you don’t lose momentum. The key point to remember is the how stage builds anticipation.

Then you get to the big day: Your video about the Premium Starter Kit, using the feeling and thinking (why and what) suggestions supplied by your community in steps one and two, is finished, edited and ready for release. So, go ahead and release it! Ask your community to view it and give you feedback and share, share, share.

The whole process could take a week or ten days, but the actual time you spend gaining momentum could be a total of 20 minutes spread out over that time period. Those minutes are incredibly well spent because you’ve built a better relationship with your community, showed you care and value your people, and gotten them excited to see what you’ll do next. That’s completely priceless.

Four steps. Do you think you could do that? Do you think you could apply it to other situations? Do you think the business-builders in your organization could do it? A little practice makes the process flow more smoothly until it becomes second nature. It’s all about sharing and giving value and showing love to your people.

I’ve been brainstorming up a storm on this momentum marketing idea. I have pinpointed several topics based on suggestions I’ve gotten so far from my community, and I’m putting together a short, learn-at-your-own-pace training series based on those suggestions. But now that you’ve read this article and watched how the process unfolds, how do you think it could be applied in a Young Living business? What other launches could you do, using this four-step process? Why would it be important to use a process to help you plan and gain momentum?

 

Heart-Centered Momentum Marketing

 

You’ve seen Vicki Opfer’s Heart-Centered Sharing training, right? If it’s been more than a week since you’ve read it, go into your back office when you’re finished with this article and read it again. Vicki’s sharing model is Young Living’s sharing model, and I’d like to show you how to add significant momentum to your everyday efforts.

Here’s a quote from Vicki:

Heart-Centered Sharing allows us to empower as many people as possible to take care of themselves and their families, using natural products, so they can live longer, healthier and happier lives. Share with an open and loving heart. Be a good listener and truly be of service to others. Teach your friends and family about the Young Living lifestyle and how to share it with others. This creates duplication (people sharing with people, sharing with people), which will ripple out into our world in new and fascinating ways.

Vicki’s heart-centered sharing method is awesome. If you get enough people and their friends together in a room often enough and follow her step-by-step instructions, you will, over time, build your team up to Royal Crown Diamond. Her method deals with the moment of enrollment, obviously the most critical juncture in team building.

But I wonder about some things, based on my husband’s experiences and the experiences of folks in the Young Living communities I hang around in. I wonder what happens after enrollment. You’ve got a few people in your direct downline, and some months they order products and some months they don’t. Are you still helping those people to live a healthier, happier life?

Some of your folks might be scattered geographically. I can tell you that driving 90 minutes one-way to do an in-person event begins to wear on a person in a pretty short time, especially if you’re driving north, south, east and then west in a given month. If one of your business-builders happens to live in Texas and you live in Minnesota, you have to use technology to stay in touch and be a true leader for your distant teammate. What’s a good way to use technology to build and sustain your business?

Some of your folks have kids and jobs and aging parents to care for and TV to watch and gardening to do and really, 10,000 things that make life a pleasure to live. Heck, you might have all those things, too. I wonder how you keep people interested in Young Living and help them find the time and mental energy to stay on track for a healthier, happier life?

So, I’m not questioning the heart-centered sharing model of in-person events that are easily duplicated by anyone willing to learn the method. But I do think some of these other questions can be answered by momentum marketing, and that heart-centered sharing can be greatly enhanced by following a simple and duplicatable four-step process each and every time.

Momentum marketing sounds kinda sales-y and could be manipulative and pushy. It sure can be negative if used in the wrong way, as can any method including “sharing”. If it doesn’t feel right, don’t do it. But judge for yourself if this sounds sleazy:

Step 1: Talk about the why
Step 2: Talk about the what
Step 3: Talk about the how
Step 4: Ask for something

That may not sound like a revelation to most of you. You already know that part. Now, if you had practical examples of how to use the four-step process in activities you actually do in your business, wouldn’t that be helpful?

Like, how to use the four-step process to talk about the monthly promotions, the free stuff people can get if they buy certain PV levels. Why is it important to get free products? What good do the free products do a person? How can people find the money to spend each month? If you could answer those questions, do you think people would be more likely to see ordering on a regular basis as a good thing?

Or let’s take care calls as another example. You do care calls, right? When you follow through with people on a regular basis, not just for the first month after they enroll, but on an ongoing basis to empower and serve and keep sharing. Or maybe you’re the kind of person who thinks care calls are a bother, or you can’t think of what to talk about so you avoid doing them, or maybe you do them but they’re not as effective as you’d like them to be. Why is regular communication important? What do you talk about? How can you do a “care call” using technology other than the telephone? If you had answers to those questions, you’d do your followup and feel good about it.

Here’s one more example, and this is a big one. People in Young Living communities LOVE trying on the products and LOVE following protocols that give them results. Think of the petrochemical cleanse, the five-day cleanse, NingXia Red 30-day challenges, Gary Young’s Great Day protocol, the Feelings Kit, Raindrop treatments, and dozens of others. People LOVE that stuff. I know I do. Why is it important to try on products and protocols? What is the protocol about, and what results can a person expect? How do you do the protocol? It’s not enough for YOU to do it; how can you show other people it’s a good idea?

Why. What. How. Action. Four steps, used in different situations, to build excitement and passion and enthusiasm and your business. Heart-centered momentum marketing.

Yep, this is a big topic. I put together some training videos for you. Look up on the menu area above this post, click on the word Seminars and drop down to Momentum Marketing to check them out.

Marketing Intensive: Podcasting for YL Distributors

You’re in the business of sharing and teaching, right? Lots of people use blogging as a way to deliver information to their communities, but what if you’re brand new to technology, or you’re a talker and not a writer?

Consider podcasting as your go-to way to share and teach. Whaaaaaaat… is… podcasting… ? Hearing the word brings up visions of struggle and confusion for some people. Today’s North Grove Marketing podcast episode may help you become more comfortable with the idea of creating podcasts as content for your business.

Have a listen, and tell me what you think by leaving a comment!

Please click the “play” triangle or “Play in new window” to listen.

Just released: Crash Course In Young Living Supplements Marketing

chalkboardsupplementsIf you’re not a member of North Grove Marketing yet, you can still take advantage of my just-released crash course all about how to promote Young Living nutritional supplements in your business. It’s a 12-page ebook that walks you through the core supplements, gives you a whole bunch of resources to share, and outlines some great research so you can talk confidently about this branch of the YL product line.

I put in more than 20 hours looking into this, but you don’t have to spend all that time. It’s all condensed and easy to access, so you can complete your own research in less than three hours.

Check out Crash Course in YL Supplements Marketing on this page. Anybody can download it for a mere $11 if you’re not a NGM member. It’s completely free if you are a member. (Members note: If you haven’t received your emailed password yet, just drop me a line in our community Facebook group and I’ll tell you right away.)

What’s my story?

 

trainingNext Tuesday, May 20, I’ll be holding my newest online webinar, “Marketing Intensive: Your YL Business Biography.” The story of a person’s business is an incredible marketing tool because it lets your community get to know and understand you, and people just really love stories. So I figured I should tell you the story of how I got into this YL angle of my own business.

My husband, Jake, woke up one morning in March 2014 and decided it was time to kick his Young Living thing into gear. After using the oils for ten years, the opportunity to grow a distributorship came up and decisions were made. I’ve been a marketing teacher for about four years, working with heart-centered solopreneurs in a variety of businesses (artists, filmographers, teachers, health coaches, and even one yoga instructor) so I’m keenly familiar with the challenges and triumphs of going into business for yourself.

Heck, I’ve been a solopreneur myself for more than a decade. I couldn’t work a time-clock job and build my own house, so in 2002 I quit the world of regimented lunch breaks and shoes with heels and juggling my daughter’s schedule with my bosses’ schedules. Threw my wristwatch away. Slept in a tent all summer until the roof was on in the fall. Worked all winter copywriting and started building the addition when spring came again.

In October 2003, my house burned to the ground. Spent that winter in a massive depression, then started to rebuild in the spring of 2004. I’m sitting in house number two at this very moment writing about marketing for YL businesspeople, enjoying the sound of rain on the roof and the occasional snore from my canine coworkers.

I love my job. I get to teach passionate people amazing things. Most of what I know about marketing is self-taught, as with many other areas of my life: Did I know a darn thing about plumbing before laying the DWV system in my house? Nope. I read a couple of books and got help from someone who knew just slightly more than I did, and the DWV system functions like a rock star.

I’m not so good at taping and mudding drywall, though. Should have asked for more help in that area.

Because I’ve learned from my experiences that asking for help is a good thing, and asking experts for help is even better. It’s possible for you to teach yourself how to do marketing, and you might just hit it spot on and get a lot out of your efforts. You might make mistakes, too, or suddenly discover there was a better way to do things the whole time, if you’d only known.

When my awesome husband turns to me 32 times a day and asks, “How do I do this” and “How do I do that” about marketing, I feel good that I can help him. Same with all my students; the little questions and the big questions and the questions you didn’t even know you should ask—I have a lot of answers. I’ve persisted through a lot of struggles, experienced the whole range of emotions business-wise and personal-wise.

That’s a pretty good story, wouldn’t you say?

So, like I said, Tuesday, May 20, 2014 is the day I’ll be holding my webinar, “Marketing Intensive: Your YL Business Biography.” It’s a free webinar and open to anyone who wants to learn more about telling your story as a marketing tool. Get on the notification list by clicking here: http://10000seeds.com/northgrovemarketing/intensive/

Yes, there will be a replay of the webinar available, so if you’re reading this after the event just go to that page and I’ll send you the replay link.

See you on the other side!