Tag Archives: affiliate marketing

Here’s Part 3 of 4 on using affiliate marketplaces to promote information products to JV partners. Avoid mistakes and attract affiliates like a magnet by knowing what successful marketers do. Read Top Affiliate Programs on PayDotCom and The E-Junkie Affiliate Marketplace to get caught up. Keep your RSS feed turned on so you don’t miss Part 4: 17 Tips to Promote Information Products in Affiliate Marketplaces.

What are the most successful information product producers doing to attract affiliates on ClickBank, PayDotCom or e-Junkie?*  Here’s an analysis of how to “sell” your information product to affiliates. (This is not an analysis of products—this series of posts will tell you how to tweak your ads in affiliate marketplaces so you can actually get affiliates to promote them.)

Top Affiliate Programs on ClickBank.com (and a few from the bottom)

All right. The ClickBank marketplace is the big dog of affiliate product pack. I like that potential affiliates can sort category results in various ways, and the design of the site is incredibly clean and easy to use.

In the health and fitness category of ClickBank we find more than 2,000 products to promote. When they’re sorted by popularity, the entire top 10 pitches affiliates and not customers. The promos tell you about conversion ratios, number of products in the loop, traffic draw, and backend. One even promotes an email newsletter for affiliates (very smart).

Only a couple of the top 10 talk about affiliate payout, and they focus on dollar amount for the most part without mentioning percentage. Potential affiliates can see the percentage right below the pitch… Why waste precious characters in the pitch repeating information? Potential JV partners can figure out how they’re going to make money online if you give them a dollar amount.

Clickbank has gotten on the social media bandwagon by adding a Facebook Like button to their marketplace listings. This extra boost of social proof is invaluable for sellers—tell your affiliates and potential JVs to use it.

Overall, ClickBank is an excellent place to promote affiliate programs. There are a few constrictions that make a small JV program itch a little, but affiliates seem to find products and begin promotion immediately.

Get more joint venture strategies from Jay Conrad Levinson’s Guerilla Marketing Breakthrough Strategies: Triple Your Sales and Quadruple Your Business in 90 Days with Joint Venture Partnerships (instant download PDF, 7.69).

Thanks for reading! Leave a comment below. Please keep in mind that content theft is both illegal and immoral. If you’d like to purchase reprint rights for 17 Tips to Promote Information Products in Affiliate Marketplaces, visit Evelyn Fielding on Constant Content: http://www.constant-content.com/docDetails.php?DocID=135780.

Join the Conquering Content sanctuary. To learn more, click here.

Here’s Part 2 of 4 on using affiliate marketplaces to promote information products to JV partners. Avoid mistakes and attract affiliates like a magnet by knowing what successful marketers do. Read Top Affiliate Programs on PayDotCom.com to get caught up. Keep your RSS feed turned on so you don’t miss Part 3: Top Affiliate Programs on ClickBank.com. And don’t miss the concluding post in the series: 17 Tips to Promote Information Products in Affiliate Marketplaces.

What are the most successful information product producers doing to attract affiliates on ClickBank, PayDotCom or e-Junkie?  Here’s an analysis of how to “sell” your information product to affiliates. (This is not an analysis of products—this series of posts will tell you how to tweak your ads in affiliate marketplaces so you can actually get affiliates to promote them.)

For consistency, we’ll deal with the health and nutrition category of each marketplace in these examples.

The E-Junkie.com Affiliate Marketplace

The sorting mechanism for the eJunkie affiliate marketplace is a little convoluted, which forces potential affiliates to hunt a little more for appropriate products to promote. E-Junkie doesn’t do an APS (affiliate product score) or gravity/popularity sort on products, so you don’t know immediately which are the most promoted.

That said, many of the sellers in the health and nutrition niche pitch to affiliates by front-loading the excerpt character count with keywords. One invites affiliates into the niche—very effective.

I would say if you’re promoting affiliate products on eJunkie, you need to think carefully about what will be shown in the excerpts. After that’s done, you get a separate page to promote your product (rather than just sending potential affiliates to your landing page), so that gives you the room you need to describe the product and how an affiliate might make money online promoting it. (I like this setup myself.)

Another great feature of eJunkie is that shoppers (or potential affiliates) can buy info products directly from the marketplace without multiple steps. I’m sure this sells a few products over time.

Overall, e-Junkie gives affiliate program managers a lot of freedom and responsibility. It’s somewhat more roundabout to advertise products to affiliates, but there are distinct advantages to maximizing the eJunkie marketplace.

Want to learn more about succeeding as an affiliate merchant? Read Successful Affiliate Marketing for Merchants. Instant download PDF ebook, 16.72.

Thanks for reading! Leave a comment below. Please keep in mind that content theft is both illegal and immoral. If you’d like to purchase reprint rights for 17 Tips to Promote Information Products in Affiliate Marketplaces, visit Evelyn Fielding on Constant Content: http://www.constant-content.com/docDetails.php?DocID=135780.

Join the Conquering Content sanctuary. To learn more, click here.

Avoid mistakes and attract affiliates like a magnet by knowing what successful information marketers do. Keep your RSS feed turned on so you don’t miss Part 2: The E-Junkie Affiliate Marketplace. And certainly don’t miss the concluding post in the series: 17 Tips to Promote Information Products in Affiliate Marketplaces.

What are the most successful information product producers doing to attract affiliates on ClickBank, PayDotCom or e-Junkie?*  Here’s an analysis of how to “sell” your information product to affiliates. (This is not an analysis of products—this series of posts will tell you how to tweak your ads in affiliate marketplaces so you can actually get affiliates to promote them.)

For consistency, we’ll deal with the health and nutrition category of each marketplace in these examples.

Top Affiliate Programs on PayDotCom (and a few from the bottom)

In the PayDotCom.com marketplace, the top 10 affiliate products in the health and nutrition category all have a few-word pitch about the product and what makes it better than competitors. Half of these sellers also add a pitch toward affiliates: high payout, over 1,000 copies sold, second edition, or info about conversion ratios. In the overcrowded affiliate marketplace, sellers must capture affiliates with what’s important to them—making money online.

The number one product also mentions the dollar amount of the payout, the refund rate, that banners are available for affiliates, and that one billion customers are waiting. Nice, huh?

The majority of the bottom 10 affiliate products in health and nutrition focus on the percent of commission (60 percent), forcing potential affiliates to do a little math to discover that payouts range from $10 to $15. Two of them begin with pitch angles an affiliate might use on prospects: What is that thing on your face? and Are you a diabetic?

Neither of these angles sells affiliates. It feels like these bottom 10 sellers are hoping the product title, very low price tag, and high relative payout of 60 percent commission will sell the product to JV partners.

Overall, PayDotCom.com gives JV program managers just enough space to promote information products to affiliates. Use that space wisely and you’ll experience more success.

* You may have noticed I didn’t include Commission Junction (http://www.cj.com) in this analysis. That’s because Commission Junction “advertisers” (the people with the products to sell) can’t even join if they don’t meet the criteria of selling for one year or more and generating at least $50,000 per month in online sales. Those are some pretty stiff criteria. Commission Junction is for super-developers and super-affiliates—not the rest of us.

Want to learn more about succeeding as an affiliate merchant? Read Successful Affiliate Marketing for Merchants. Instant download PDF ebook, 16.72.

Thanks for reading! Leave a comment below. Please keep in mind that content theft is both illegal and immoral. If you’d like to purchase reprint rights for 17 Tips to Promote Information Products in Affiliate Marketplaces, visit Evelyn Fielding on Constant Content: http://www.constant-content.com/docDetails.php?DocID=135780.

Join the Conquering Content sanctuary. To learn more, click here.