“Everybody” says websites must have an email newsletter for marketing. Freelancers can take advantage of ezine fever by marketing their services as a professional newsletter publisher. Take the burden off busy small business owners. Write and send their email newsletters for them—and get paid handsomely for doing it.
Getting ready. You need nothing more than good writing and research skills to start an email newsletter publishing business.
Profit potential. Charge a flat rate for designing each issue (using templates provided by the email newsletter service), and charge per each original article. Rates vary from $10 to $150 or more per issue depending on frequency and complexity; article rates may be by the word or by the article (10 cents a word, for instance, or $20 per article or more). Ensure a continuing stream of income by contracting with clients for weekly, biweekly, or monthly newsletters rather than one-time issues. In addition, charge clients the monthly fees for the email newsletter service provider—or better yet, have them sign up with their own credit cards and contract with them for management and production only.
Marketing your at-home email newsletter publishing business. Start with local small businesses where you can walk in the door and pitch the email newsletter idea directly to the owner, in person. Expand your potential client base by researching a familiar niche and pitching via direct email or telephone call. Online advertising will probably bring disappointing results, but article marketing may be effective if you focus on a particular niche and offer outstanding value.
Essential equipment and software. Email newsletters are designed and managed entirely online. Familiarize yourself with Constant Contact [constantcontact.com], AWeber [aweber.com], or other email newsletter service providers. Try to steer away from free providers as they often attach ads to your newsletters, which clients definitely wouldn’t like.
Possible pitfalls. You may get a client who loves to “proofread” your work (meaning they’ll tweak individual words or make endless critical suggestions). Keep the client’s vision clearly in mind and you’ll experience less emotional upheaval from the hands-on client. You may also find yourself with writer’s block at some point, or too busy to finish the newsletter before the deadline. It’s helpful to contract with other writers on an as-needed basis to cover these gaps.
Legitimate Sources for More Information on Email Newsletter Publishing
The ConstantContact learning center is filled to the brim with videos, demonstrations, articles, and FAQs on how to make the most of email newsletter marketing.
Get the Constant Contact Guide to Email Marketing (instant download PDF, $17.71).
AWeber’s knowledge base describes how the service works and how you can build an excellent email newsletter.
Visit the Stanford Publishing Courses for Professionals page for an archived list of free virtual seminars offered by Stanford Publishing. You’ll definitely want to bookmark this page!
Constant-Content is an article broker site with thousands of writers available to write on almost any topic imaginable. If you get stuck on what to write for your email newsletter, make a request any time.
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